CREATOR-TO-PRODUCT STUDIO

You built the audience.
Now build the product.

We help food, wellness and fitness creators figure out what their audience would actually buy, then help bring the best idea to life.

GET MY 3 PRODUCT IDEAS I ALREADY HAVE AN IDEA

No commitment to build. We start with the opportunity.

Wellness creator holding a Wild Papaya green smoothie in a sunlit kitchen

@MAYAEATS

Food + Wellness Creator

Example profile

12.4K

FOLLOWERS

6.8%

ENGAGEMENT

48K

AVG VIEWS

THE FIRST STEP

Your audience is already telling you what to make.

We look at your content, comments, engagement, recurring questions and what your followers respond to most. Then we turn those signals into three potential product-market fits.

WE STUDY YOUR ACCOUNT

WE FIND THE PATTERNS

YOU GET 3 PRODUCT DIRECTIONS

Don’t love them? No harm, no foul.
Love one? Let’s build it.

SHOW ME MY 3

CONCEPT PRODUCT LINE

What could your product look like?

CONCEPT EXAMPLES ONLY · FICTIONAL PRODUCTS · NOT CLIENT WORK

SECOND WIND

Pouch + stick packs

Electrolyte + mineral drink mix

MORNING FORM

Paper canister

Matcha + protein blend

BETTER BRUNCH

Glass bottle

Hot honey

NIGHT CAP

Metal canister

Nighttime drink mix

LIFT LOOP

Stand-up pouch

High-protein pancake mix

PANTRY THEORY

Glass jar

Crunchy chili condiment

See how a concept becomes a product, start to finish.

VIEW CASE STUDIES

TWO WAYS TO START

Start with your audience.
Or start with the idea you keep thinking about.

Creator cheffing up pasta with steak while filming a video in his kitchen

@MAYAEATS

Food + Wellness Creator

TikTok · Example

12.4K

FOLLOWERS

1.2M

LIKES

48K

AVG VIEWS

I HAVE AN AUDIENCE

You have trust and attention, but no clear product yet. We study your content, followers, comments and engagement and develop three product directions that fit your brand and community.

ANALYZE MY AUDIENCE

Whiteboard covered with dozens of product ideas

I HAVE AN IDEA

You already know what you want to make. We help pressure-test it, sharpen the positioning, research the category and map out how to actually get it built.

BUILD MY IDEA

WHAT WE BUILD

Built for food, wellness and fitness.

Packaged snack product with fresh ingredients

FOOD + FUNCTIONAL FOOD

Sauces, snacks, pantry staples, functional foods, cereal, pasta, protein-forward food, spreads, condiments and beverages.

Nighttime wellness drink and sleep ritual

WELLNESS + SLEEP

Hydration, sleep rituals, nighttime beverages, calming products, functional drinks, recovery, gut-health-adjacent products and daily wellness essentials.

FITNESS + PERFORMANCE

Protein, hydration, endurance fuel, performance snacks, recovery products, functional breakfast and pre- and post-workout products.

Category inspiration only, not clients: Goodles, Graza, Fly By Jing, Deux, Fishwife and Magic Spoon show what category reinvention can look like.

SERVICES

We take it from idea to launch.

PRODUCT + INNOVATION

Concepts, research, product briefs, manufacturer sourcing.

BRAND STRATEGY

Naming, positioning, messaging, packaging direction.

WEBSITE + ECOMMERCE

Shopify, conversion, email, SMS, launch pages.

SOCIAL + CONTENT

Launch campaigns, content strategy, creator storytelling.

PARTNERSHIPS + GROWTH

Collaborations, affiliates, retail outreach, sampling, launch activations.

GET MY 3 PRODUCT IDEAS

ABOUT WILD PAPAYA

You bring the trust.
We help turn it into something you own.

Wild Papaya helps creators move from influence to ownership. We research what your audience wants, shape the right product, find the right partners, build the brand and help launch it.

We are not investors and we do not fund inventory. We do not manufacture products. We are the strategy and build partner helping you get from “I should make this” to something real.

Your audience is yours.
The business should be too.

LET’S START HERE

Want to know what your audience would buy from you?

Send us your Instagram, TikTok or YouTube. We’ll start with the signals already there.